Global Shapers Cebu Invites Changemakers to Sugod: Merging Business and Advocacy for Social Good

Cebu City, CEBU, April 11, 2019 — The Global Shapers Cebu Hub announces the launch of
their 2019 flagship project, Sugod: Merging Advocacy and Business for Social Good.
Sugod is a comprehensive program that equips aspiring social entrepreneurs with the
fundamentals of starting or sustaining a business with social impact.

The Sugod Sessions go on for eight (8) Saturdays starting April 27, 2019. The topics covered
are the following:
1. Reviewing Social Impact at the Cebu Provincial Capitol Social Hall (April 27)
2. Legal Requirements and Obligations at the DTI Negosyo Center, UP Cebu (May 4)
3. Operations Management: Business Process and Value Chain at the DTI Negosyo Center,
UP Cebu (May 18)
4. Financial Management at the DTI Negosyo Center, UP Cebu (May 25)
5. Human Capital at the DTI Negosyo Center, UP Cebu (June 8)
6. Branding and Communications at the DTI Negosyo Center, UP Cebu (June 15)
7. Business Leadership at the Cebu Provincial Capitol Social Hall (June 22)
8. SUGOD Expo (Culminating Activity, Free Registration) (June 29)

Sessions 1-7 will be from 8:30 AM - 4:00 PM. Sessions 1 and 7 are free and open to everyone as
long as participants register in advance online. Sessions 2-6 are also free to everyone who
registers but a minimal fee of P1,000 will be collected to cover lunch, morning and afternoon
snacks and workshop materials. Walk-ins are welcome.

The program culminates with Sugod Expo, a free expo that will gather individuals, agencies,
organizations, and corporations who are involved in doing social good activities in Cebu. It will be from 10:00 AM - 10:00 PM.

According to the World Economic Forum, one of the defining reasons why social enterprises
fail is the lack of commitment from founders. This lack of commitment stems from the a
understanding of real-life challenges and struggles that come with starting a business. Sugod aims to address this problem.

The organizing body of Sugod, the Global Shapers Community Cebu, is part of a worldwide
network of hubs committed to create local positive impact in their cities. As part of the youth
arm of the World Economic Forum, the Global Shapers Community Cebu hub is composed of
young leaders ages 20-33 years old with the common desire to help improve the state of the
world and of Cebu. The Cebu hub is guided by its four (4) pillars of engagement: Citizen
Engagement, Environmental Conservation, Business Development, and Universal Education
(C.E.B.U.)

SUGOD 2019 is supported by the Cebu Provincial Capitol, the Department of Trade and
Industry, Cebu Landmasters, Inc., Steel Art Billboards, and The Company.
Updates on Sugod: Merging Business and Advocacy for Social Good can be found on the
Sugod Facebook Events Page or at the Global Shapers Cebu Facebook Page.